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Session 1 – Building a Strong Database to Engage Prospects
Session 1 of the Partner Sales & Marketing Integrated Roadmap video series covers how to build a healthy database and what that means, cleaning your current database, and ideal targets and buyer personas. See the full series on the VMware Partner Demand Center: http://vmwaredemandcenter.com/.
Session 10 – Targeted Ads on Social
In Session 10 – Are ads on social platforms a good idea for B2B? And where/when/how to place ad. See the full Partner Sales & Marketing Integrated Roadmap video series on the VMware Partner Demand Center: http://vmwaredemandcenter.com/.
Session 2 – Content Repurposing
In Session 2 – Repurposing for social and long form posts on LinkedIn and other sites like Medium, email campaigns using content as the hook, Curating it into what’s called cornerstone content to encourage binging, and delivering relevant content where the audience already is – in addition to pulling them to you via Google search. See the full Partner Sales & Marketing Integrated Roadmap video series on the VMware Partner Demand Center: http://vmwaredemandcenter.com/.